Sierra began in 1947 in the California Quonset hut building. At the time, World War II had just ended, shooting popularity was rising to unprecedented levels and the supply of high quality ammunition was limited. Shooters were discovering that to satisfy their own demand, reloading was the answer. Frank Snow, Jim Spivey and Loren Harbor recognized this and created Sierra Bullets to help fill the void. A few years later, an accomplished competitive shooter named Martin Hull joined Sierra. Martin brought with him an understanding of the market and the ability to translate ideas into a finished product. He was the manager of our ballistics laboratory for nearly 20 years. In 1969, Bob Hayden joined Sierra as Manager of Operations for The Leisure Group, who at the time was Sierra's parent company. An engineer by trade and an avid hunter, Bob led Sierra through years of tremendous growth while greatly expanding Sierra's product offering before his retirement in 2012.
- Weight Control of +/- 0.3 grain.
- Jacket concentricity of .0000" to .0003" on target bullets and .0000" to .0006" on hunting bullets.
- 100% final visual inspection for external defects.
- Roving quality control inspectors perform other dimensional checks at the cupping, draw, trim and bullet assembly operations.