Unfair advantage.
"If you come expecting a fair fight, you are unprepared." This common saying among military and law enforcement professionals illustrates the core values and mindset that drive everything we do at Magpul. Our customer base encompasses a broad spectrum of users; everything from hobbyists and target shooters to the most specialized and highly trained military units in the world. Regardless of the end user or their mission, our goal is to design equipment with form, fit, and function far superior to that of your "standard issue" gear. In short, we want to give you an unfair advantage.

Easy is hard, hard is easy.
Unnecessary complexity and expensive construction are the hallmarks of mediocre design. It is almost always easier to design a product that is complicated, confusing, and expensive rather than simple, intuitive, and affordable. Although it is more difficult, Magpul has chosen to take the latter of these two approaches to product development.

From the onset of every project, Magpul uses a list of mission-driven requirements to dictate design, material construction, and manufacturing methods that will be most efficient without sacrificing quality or performance. The goal of the design itself is to be both simple and intuitive. By incorporating ergonomic considerations, a proper user interface, and subtle visual and tactile features, the product itself should actually instruct the user about its operation and function. Although every Magpul product comes with clear, concise installation and usage instructions, our aim is to design products so self-explanatory that instructions become unnecessary.